Warwick Station Cafe is a conceptual coffee shop located on Warwick Avenue in the British capital. In essence, the oldest underground in the world and the passion to serve the best organic coffees. With this, we were inspired by the company's enthusiasm for making the trip on the iconic Tube be tastier. The symbol of the letter "S" resembles the path of cars drawing the underground of the city.
Coffees are served in cups that bring printed three icons of London Transport, the Tube map, the wagon and the symbol of the Underground. Making customers, even more, lead to visual identity for the stations.
The visual identity seeks authenticity, combining the original palette colours of the year 1910 of the London Underground to a minimalist layout, printing the classical and modern character of the city and its residents.